24 Hours Banner Stands is definitely additional value service. Offer this to customers being a courtesy -- as you value their business. If you can produce a customer happy by shipping out their product within 24 hours you get an order, then get it done! Because uber-happy people are your most valuable asset, so treat them like gold. Offer warranties in your products. Offer a 100% satisfaction guaranteed, 30-day trial. Should you be in the graphics field - provide them with free file checks and eProofing on all artwork. These are just some of the techniques to differentiate your enterprise in a crowded marketplace.